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Keyword/Phrase in Singular or Plural Tense

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zjxhseew
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« on: October 28, 2011, 20:57:50 »
Hello everyone, when optimizing for a keyword/phrase, how important is it to optimize for the keyword/phrase in plural tense, versus singular tense if the more popular keyword/phrase is more popular in the plural form? Can SE's distinguish between singular and plural tense?
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