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Benefitsof Search Engine Optimization

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hosting456
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« on: September 13, 2009, 20:18:35 »

SEO is the process of analyzing your site and modifying it to enable search engines to read it, understand it and index (or catalog) it correctly. The need for SEO has become acute in the past few years. Web sites are being created with Java, Flash and images all of which search engines cannot understand and ignore. If the content of your website is ignored by the search engines then they can't index your site, If your site isn't indexed then no one will find your site by searching for it in Google, Yahoo, MSN, etc. If no one can find your site then your hard work and money spent creating the site is in vain.

SEO Benefits :

1.SEO Cost-effective
There is no payment to the search engines for being indexed. This is important for high volume, low intent phrases which can be expensive in paid-search (eg ‘car insurance’).
It can also be useful for generating visitors on the long tail of search. Many companies bid on these phrases through paid-search, so giving opportunities for those who use an SEO strategy for the tail.

2.Fixed Costs With SEO
The cost of SEO is relatively fixed, independent of click volume. Effectively, the cost per click from SEO declines through time after initial optimisation costs and lower ongoing optimisation costs. Conversely, paid-search is essentially a variable cost.
3. Brand Visibility With SEO
Think about that search on ‘auto insurance’. The big insurance companies are all desperate to make it onto the first page of Google. The ones that didn’t make it either need to buy PPC ads to be seen, which is expensive for such a competitive search query.

4.Web Standards / Accessibility
Designing a website for search is an exercise in designing a best practice website. Search engine crawlers notice errors in your code, so valid code is a must for SEO. And that makes for a healthier, more accessible website. Accessible for Google’s crawlers, and for people.
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Vega
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« Reply #1 on: March 06, 2010, 10:19:56 »

You mentioned an important part of SEO and that is ongoing SEO. While SEO does take either money or time to initialize and start optimizing if you don't continue it, all your hard work can soon fall to the wayside as your competitors continue SEO and eventually surpass you in search engines. The key to SEO is to never stop doing it. It's a like a never ending marathon where if you stop doing it, you'll be passed up.
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Maurice
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« Reply #2 on: May 25, 2010, 04:25:32 »

Thanks for your tips and thanks for sharing....



internet marketing
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