Search engine optimization is the process of optimizing a Web site for search engines to get that site comes up high in the search engine result pages. It includes both on page and off page optimization. On-page optimization is an important search engine optimization tool which helps in gaining visibility and attracting targeted traffic for the website. Off page optimization includes different techniques to get quality back links, some of them are Social book marking, Direct submissions, Article submission, Press release, forum commenting and blog commenting etc.
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