One day in February 1956, Japan, Akio Morita, vice president of Sony's once again come to America. It was his 100th time across the Pacific, looking to sell the products. New York, early spring, piercing winds, pedestrians on the street is very rare. Akio Morita, the diminutive with a small transistor radio, braving biting winds, Chuanjiezouxiang, door visits that may co-operation with Sony retailers.
However, when those retailers to see this little radio, the both are very interesting, but also puzzled. They said: "Why do you want to produce the gadgets? We Americans, housing is characterized by large houses, rooms and more they need is modeling the United States, sound is good, the room furnishings can do great radio. This gadget I am afraid there will not be how many people want. "Akio Morita was not so discouraged, he was convinced that this effort was spent countless developed a small transistor radio, will allow the Americans to accept. Things always the case, the excess is often better to try to explain to draw the truth. Small and exquisite, easy to carry, the Commission sets free, do not disturb the people, it is the advantages of a small transistor radio. Soon, it was "Little Baby" on the Americans to accept. A small
air yeezy to sell quickly opened.
There is a company called Bulova indicated their willingness to marketing, booking of thousands of units, but the additional condition is to replace the Sony brand of Bulova. Akio Morita refused awful big business, in his view must not be buried because there are a lot of
jordan shoes while the Sony brand. Bulova manager puzzled by this: "never heard of your brand, and our company is fifty years of well-known brand, why not borrow our advantage?" Akio Morita explicitly told him: "I can assure you guarantee, fifty years later my company would like your company is today known! "
Soon, Akio Morita also had to suffer a dealer, the buyer has more than 150 stores, said he was very like the transistor radio, he asked Akio Morita give him a number from 5000, 10000, three 10000, 50000-100000 radio quotation.
This is how an attractive trading ah! Akio Morita could not help but elated, he told
air jordans , he needed time to consider it a day. Back at the hotel later, Akio Morita, the excitement just now gradually been replaced by carefully thinking: he began to feel things are not that simple. In general, the greater the amount of orders for more money to be made, of course, the price is necessary to turn down. However, Sony's monthly production capacity of the present is only 1000 units, to accept orders for hundreds of thousands of Taiwan through the existing old equipment to complete, extremely difficult for! This must be a new plant, expand facilities, hire and train more workers, which is means a lot of investment, but also a dangerous bet. Because if not the same amount of orders for the
coach handbags, the introduction of the equipment will be idle, but also dismissed a large number of staff, will enable the company in trouble, or even bankruptcy. Late at night, and Akio Morita continued ruminating good policy, he repeated this idea forward to accept the possible consequences of orders, estimates the price and order quantity relationship. Before dawn, he should not come up with an awful loss of business, not the company the best of both worlds adventure trick for the purpose.
He kept on paper, calculates that more than painted, all of a sudden, he readily draw a "U"-shaped curve. Looking at this
coach outlet, and his mind like lightning emerged inspiration - If the 5000 Taiwan as a starting point of order, then the 10000 sets the lowest point in the curve, this time with the curve of decline in the price the lower the had the lowest point, that is, more than 10,000 units, prices will rise along the curve of recovery. 50000 Taiwan is priced at more than 5000 units of unit price, it goes without saying that hundreds of thousands of Taiwan, and the difference is obviously greater. According to this law, he was fast to draw up a quotation. The next day, Akio Morita came early to house distribution company that will offer single-handed dealers, and with a smile, said: "Our company is different, our price is lowered, first with the Ding Shu, and then set it with the a few have gone up. that give you discounts, 10000 Taiwan, the higher the discount Dingshu greater; more than 10,000 units, the discount will increase with the number of fewer and fewer. "
Dealer looked at the hands of the quotation, listening to the weird remarks Akio Morita, was baffled, he felt that the Japanese seemed to be playing, and he trying to manage their emotions, said: "Mr Akio Morita, I made a quick 30 years of
coach bags, like you have never seen such a person, I bought the larger the number the higher the price, it's too unreasonable. "Akio Morita dealer patiently explained his reasons for preparing this quotation, distribution Business Tingzhuotingzhe, finally came to understand, distributors, and Akio Morita soon signed a 10000 radio subscription contract. In this way, Sony's Akio Morita's a coup because out of a dangerous gamble.
This article was writen by yongheng1985 on 2010-2-8 from us-trade company.
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