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Danger of designing a site just to run contextual ads

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cloneBaby
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« on: July 04, 2006, 03:04:21 »
I've been thinking about re-designing a site just to run contextual ads.  CTR doesn't look great, and it needs to improve.  What are possible downsides of doing this?
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TheGodFather
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« Reply #1 on: July 04, 2006, 11:40:39 »
Images next to your adds. Second look after google recomandations of placeing ads. Third  .... I think Seo

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chris3471
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« Reply #2 on: July 04, 2006, 23:39:29 »
Check with your ad providers TOS as well because for some like Google that could be a violation.
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« Reply #3 on: July 05, 2006, 11:59:01 »
But who would want to run into a page fully of ads?

And yeah, I think you would have to have real content for google ads.
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« Reply #4 on: July 12, 2006, 16:23:35 »
Quote from: cloneBaby on July 04, 2006, 03:04:21
I've been thinking about re-designing a site just to run contextual ads.  CTR doesn't look great, and it needs to improve.  What are possible downsides of doing this?

There is a danger that if you make your content look too similar to your ads then it will annoy people.  If you have a site that doesn't rely on return visitors then it's going to be a plus.
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cloneBaby
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« Reply #5 on: July 13, 2006, 06:40:08 »
Quote from: Zerabira on July 12, 2006, 16:23:35
There is a danger that if you make your content look too similar to your ads then it will annoy people.  If you have a site that doesn't rely on return visitors then it's going to be a plus.
But ... does this really affect sites that expect to have returning visitors?  If they visit sites so often, wouldn't they start kind of blocking out ads in their minds?  Ok, if ads are as intrusive as pop-up and pop-under, then there is a problem, but can contextual ads become so annoying?
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Daniela
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« Reply #6 on: July 15, 2006, 13:16:57 »
Quote from: cloneBaby on July 13, 2006, 06:40:08
Quote from: Zerabira on July 12, 2006, 16:23:35
There is a danger that if you make your content look too similar to your ads then it will annoy people.  If you have a site that doesn't rely on return visitors then it's going to be a plus.
But ... does this really affect sites that expect to have returning visitors?  If they visit sites so often, wouldn't they start kind of blocking out ads in their minds?  Ok, if ads are as intrusive as pop-up and pop-under, then there is a problem, but can contextual ads become so annoying?


I'm new in this bussines ... but I think returning visitors are more important than your ads. Over the time the returned visitors will start get you some profit.

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« Reply #7 on: July 17, 2006, 23:35:17 »
I would try to balance everything: have the content for the visitors and the ads too. I hate seeing some of those adsense sites. I cannot read the content since it's filled with over-optimized words and I just get a head ache after 2 minutes. I would rely on a good content. Rich keywords, but still "user friendly"
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